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CallTrackingMetrics has been a leader in the call tracking industry for a long time, and we sometimes take for granted that everyone here has been using the same terminology for years. But, we recognize call tracking terms are not part of most marketers’ everyday vocabulary. We want to make sure everyone has a cheat sheet when it comes to common definitions within call tracking. And we don’t even want to assume a universal understanding of the phrase “call tracking,” so we’ll start there!The Fundamentals of Call TrackingCall TrackingTraditional call tracking is the process of tying an advertising source to a phone call using unique phone numbers. Modern call tracking has evolved beyond phone calls, to effectively tie any conversation back to its marketing source, for both offline or online channels. *Call tracking can’t help you find a phone, keep tabs on your partner’s cell, or tell you when a package will be arriving. We can certainly understand the confusion!Dynamic Number Insertion (DNI)The core element of online call tracking, dynamic number insertion (DNI) uses a short line of code to automatically switch phone numbers on a website to match the user’s source, geographic location, or other custom trigger. The dynamically generated number can then be used to match a conversation back to the web activity of that user.Tracking NumberTracking Numbers are the phone numbers used in dynamic number insertion, or on other marketing materials, that are associated with your call tracking provider. You own the phone number, but it’s configured inside software like CallTrackingMetrics to provide the source of the call, call recordings, and other features. They route to the desk phones, cell phones, or other business lines your team uses.Target NumberA target number is a phone number that will be swapped with a tracking number using DNI. It’s the phone number that exists on your website when no call tracking has been implemented or triggered. You might have multiple target numbers on one website. Receiving NumberAfter someone calls a tracking number, the conversation gets forwarded to a receiving number. The receiving number is the phone number of a specific team member or call queue that will actually be picking up the call and answering. Tracking SourceTracking sources are buckets that contain related tracking numbers and are built to provide high-level, at-a-glance attribution. Online tracking sources are used to define the parameters DNI uses to swap the most relevant phone number for a website visitor. An offline tracking source would be static numbers you might add to a print ad, or email footer. An popular example of an online tracking source is `Google Ads` used with dynamic number insertion for all website visitors who came to the site through a search ad. Tracking Code The tracking code is JavaScript added to a website to power dynamic number insertion (DNI) across the site. For CallTrackingMetrics, it’s one line of code provided in the software that can be copy/pasted and added to a site manually, with a plugin for WordPress users, and through

Here at CallTrackingMetrics, innovation is – and has always been – a core part of our overall company philosophy. As the months go on, our call tracking software gets more and more advanced. And as we expand the feature set of product, there are inevitably more and more questions to answer.This is the reason for our Ask an Expert series, an endeavor in which we consult with different members of the CallTrackingMetrics team to get answers to various questions — questions both easy to answer and those higher on the difficulty scale.One topic that we get a fair amount of questions about on a consistent basis is porting numbers — bringing already-in-use phone numbers into the CallTrackingMetrics system.Kevin Knapp is one of the foremost porting experts, so it was an easy call to look in his direction this week. I recently sat down with Kevin and ran through a series of porting questions that cover the topic from top to bottom.If I port my number to CTM, will I still be able to send and/or receive calls and text messages during the transfer?This is a great question and it’s one that I get often. The answer is quite simply, YES. During the porting process, the number should remain active with it’s current provider through to the date that the port is scheduled to complete.Our focus is on the customer experience, so it is our goal to provide a seamless transition from the previous provider to ours. Typically customers will see the number appear in their CallTrackingMetrics account prior to the scheduled port date. We do this to give administrators the opportunity to configure the number with a tracking source, receiving number and a target number where appropriate, so that when the porting is completed, the number just jumps to life in their account.How much does it cost to port a number to CTM?For numbers that reside within the United States and Canada, the cost is included as part of the monthly subscription. With international numbers we do often incur a greater cost, thus we do often need to pass some

Are few standardized practices in addiction treatment and behavioral healthcare to address how facilities should operate their answering services, call tracking, and marketing attribution (let alone scale). Asana Recovery’s admissions and marketing team were experiencing this lack of industry standards firsthand. Solution: Organizing Calls and Staffing Strategically with CallTrackingMetrics Asana Recovery’s calls are no longer being directed to rep cellphones without insight into where those calls came from or what had driven them. With CallTrackingMetrics, incoming calls can be managed and routed appropriately, with a clear line of logic behind the call’s trajectory, both those that are answered and those that are missed.From an administrative point of view, there is now visibility and accountability into which calls still are missed and why. With CallTrackingMetrics’ reporting features, managers can now delve into peak calling times and answer important questions, like when are staff most likely to miss calls and how can the facility staff strategically to minimize overflow?This helps Asana Recovery, and any facility fielding those crucial calls, to better prepare for call volume and staff call lines strategically.Results: All the Data You Need to ScaleThis easy access to robust call data is one of the things that continues to help Asana Recovery scale. Once calls are organized, tracked, attributed, and answered, managers have everything they need to run costs and analyze data for growth opportunities. “With CTM, I get all the data from a call I need to know – where did the call come from, how was it handled, who handled it, exactly what happened,” says Vaughan. “And since it’s plugged into my CRM, I can pull any analytics and data I need from there to support my marketing efforts, decide how to staff…there’s so much inherent value from the data [CTM] captures.”With the information gathered from CTM, Vaughan