ToutApp Email API
Author: t | 2025-04-25
Discover new APIs and use cases through the ToutApp API directory below. Use the ToutApp APIs to integrate ToutApp data and unlock new workflows.
ToutApp Offers An Email Control API
🚀 CashNotify launched today. It's a Mac app that notifies you of what's happening in your Stripe account. As a BetaList subscriber you get 25% off with coupon code BETALIST.We interviewed Julien Ma about why he made it, and his plans for the future. -- end message --> CloseFox generates more prospect engagement data than any other sales or marketing tool. When your sales and marketing team uses CloseFox links to share videos, documents and urls we send tailored reports to the right people on your team with prospect profiles, ratings and market data. Quickly and easily generate a links then share using email templates, sales enablement or marketing automation tools. Use CloseFox with Youtube, Vimeo, Google Docs, Salesforce, Pardot, Google Analytics, Toutapp, Yesware, Outreach.io, and Salesloft. Thank you to our sponsor Promoted Startup Playtest Be the first to play tomorrow's games PROMO --> Submit your startup Advertise on BetaList RSS Feed Follow us on Twitter You are receiving this email because you opted in at our website.Switch to weekly emails or unsubscribe
ToutApp Offers An Email Control API - Forbes
SAN MATEO, Calif., Nov. 9, 2017 /PRNewswire/ -- Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced it has partnered with LinkedIn Sales Navigator to empower sales teams to discover the right prospects within target accounts and engage with them in a more personalized way to drive revenue growth.The complexity of today's sales cycle makes it challenging for revenue teams to build pipeline efficiently and close business promptly. Sales teams are tasked with navigating complicated organizational structures while engaging the right buyers and influencers with relevant and meaningful content at all stages of the buyer's journey.Recognizing these challenges, Marketo and LinkedIn Sales Navigator have partnered to deliver an innovative integration that supports sales teams' efforts to identify and engage the best contacts with personalized messages at every stage.With this integration, sales reps can access potential customers' LinkedIn profiles and gain visibility into their professional network, all within Marketo ToutApp to: -- Leverage shared connections to secure "warm introductions" to prospects -- Uncover new contacts within a given account to increase reach and coverage -- Discover contacts' professional experiences and interests to tailor outbound messages and build rapport"The biggest thing holding back sales and prospecting teams today is accurate data on potential people and companies," said Tawheed Kader, group vice president, Corporate Strategy, and general manager, Engagement Applications, Marketo. "With this new integration, sales teams are able to tap directly into LinkedIn Sales Navigator insights from within Marketo ToutApp, empowering sellers to connect with the right contacts and focus their efforts on creating the personalized brand experiences that are essential for converting prospects to customers."To learn more about the Marketo ToutApp and LinkedIn Sales Navigator integration, please contact sales@marketo.com.About Marketo Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wideToutApp Offers An Email Control API The Diversity Blog
To verify emails from any part of the world.Customizable download options: Filter through verified results to download only selected emails.Role Email Detection: Roles emails start with info@ or support@. They don’t belong to one person but to an organization. Bouncer checks if that’s true for an email.Syntax validation: Bouncer checks the syntax of the email address to verify if there is a point at all to continue verification.Domain validation: Bouncer checks if the domain is valid and which ESP is responsible for managing emails.MX record detection: Bouncer checks mail exchange records to find out which mail server handles a domain’s email.Start Using Bouncer TodayIntegrationsYou’ve seen how powerful Bouncer is. It offers top-level validation. But none of it means a thing if you’re not using these verified lists for sending emails. The best way to do that is to integrate with email marketing software you’re already using. Bouncer directly Integrates with the most popular tools, like:BrevoGetResponseAWeberMailchimpMoosendConstant ContactLemlistConvertKitWoodpeckerHubspotKlaviyoand more…It’s very easy to integrate. For some (like Mailchimp, Hubspot, Aweber) you connect by logging into your account. For the others, generate an API key and save it in Bouncer. You’ll find articles on their website to guide you through the integration process if you face any problems.The Bouncer Email Verification APIThe Bouncer Email Verification API is a powerful way to integrate email verification into your website or SaaS sign-up forms. Use Bouncer’s validation and email verification service to boost email marketing performance.Bouncer flaunts its real-time email verification API ability. Use it to verify single emails in real-time. This is super-useful when someone signs up through a form on your website. Check what type of email they input (organizational, disposable, free) and if the email is valid at all.Using real-time verification API, Bouncer will return the best possible results gathered within 10 seconds. This way is useful when the speed of verification is important.The Bouncer API also doubles up as a powerful bulk email verification service. Add up to 500,000 emails for batch verification at a time. Bouncer is capable of bulk email verification of up to 100,000 per hour.To generate an API key, open your Bouncer dashboard and head over to the API section.Click on ‘Generate API key’ and your key will be ready. If you need more support, you can find an API docs section in the app to help you get started.Here are some ways to use Bouncer email verification API in tandem with your ESP:Email verification on registration forms to prevent typosEmail validation to stop disposable email addresses from signing upEmail verification to stop free email addresses from signing upEmail verification before you send out bulk emailsGet started with Bouncer for freeBouncer Customer SupportBouncer is user-friendly in the way they. Discover new APIs and use cases through the ToutApp API directory below. Use the ToutApp APIs to integrate ToutApp data and unlock new workflows.ToutApp Offers An Email Control API The Diversity Blog –
It’s an annual tradition at Marketing Nation Summit for Marketo to announce new features and product updates.Similarly, Perkuto's post-Summit practice is to provide a summary of the discussions as well as commentary on the potential impact for your marketing operations. It’s our way of keeping you informed while keeping it real. So grab a cup of coffee — this post is a little longer than most but worth the time to read in its entirety.Marketo Product Updates on Deck for 2018 - An OverviewThis year, Marketo defined five main product priorities plus announced key enhancements in each area. The 30,000-foot overview:UX: Garnishing audience “ooh’s” and “ah’s,” Marketo’s unveiled its new next-generation user interface, “Marketo Sky.” Entering into open beta this month, Sky is visually appealing and contains some highly-requested productivity enhancements.Analytics: In a calculated (pun intended) and much-needed move, Marketo shored up its attribution and analytics capabilities with the acquisition of Bizible, a leading Marketing Performance Management solution.AI: “AI” is the buzzword in marketing circles right now. In a timely move, Marketo announced new machine-learning capabilities for identifying your ideal customer and finding look-alike audiences (AudienceAI).Marketing/Sales Alignment: In 2017, Marketo announced the ToutApp acquisition. In 2018, ToutApp is being rebranded as “Marketo Sales Engage” with tighter integration to the Marketo platform.Platform: Marketo continues the ongoing quest for scalability, with additional changes to improve campaign throughput and speed plus a plan for improved LaunchPoint integrations.Diving Deep: UXMarketo’s next-generation user interface has been a long time coming; customers should expect an open beta version available in May 2018. More than just a cosmetic re-skinning, the new interface is a complete overhaul of Marketo’s front-end, using modern web technologies and providing a stronger foundation for continued development. Seasoned Marketo admins will especially relish the productivity improvements, including:Saved RulesSaved rules are collections of triggers/filters or flow steps that can be preserved and made accessible to your users. For example, you might have a specific set of smart list filters you use to email all customers of “product A,” including customer status, product entitlement, record viability, plus advanced logic to tie them together — you get the idea.As we all know, (and likely have experienced at some point), these filters are easy to mess up. With the new interface, the admin can create a rule called “Customers of Product A” and drag that rule onto the canvas causing your previously saved filters/triggers to materialize. Currently, the saved rules feature operates globally, although there was a discussion of private vs. public rules possibly in the future. And in case you’re wondering, the same logic can also be applied to flow steps. Overall, the saved rules feature will save marketing operations staff time and error-proof the process.ToutApp Launches Tout Connect: New API Brings Email
Marketo UI. This feature could enable marketers to better understand their audiences, surface interesting segments they hadn't considered before, build better targeted campaigns, and improve personalization. It would be nice to see a broader range of attributes available for the cluster analysis, as I can imagine there will be important business-specific traits that companies would want to include. Fully Adaptive CampaignsThe ultimate vision for AI in marketing automation encompasses fully adaptive campaigns and the ability to pre-select a person’s next touch automatically across multiple channels. We’ve heard this concept before at both Summit 2016 and 2017. Are we any closer to fruition? Perhaps, although I expect it will be several years before it becomes a reality, given the complexity of the task.Sales and Marketing AlignmentAs mentioned earlier, ToutApp is being rebranding as “Marketo Sales Engage” (MSE) with tighter integration to the Marketo platform. What can you expect?Live FeedMSE features a “live feed” of recent updates relevant to sales. Essentially, a salesperson can dock this feed at the side of their screen and see real-time updates of new prioritized leads, lead actions across web and email, and other sales and marketing touches. Think of it as a revamped “Best Bets” view from Marketo Sales Insight (MSI) except in a better container.PlaybooksMSE also includes the ability for sales to put marketing leads into automated nurtures (called “Playbooks”) as well as assistance in writing semi-personalized, templated emails.What does it mean for customers?One of the challenges I’ve perceived with the ToutApp acquisition is that there hasn’t been a compelling reason for users of competing solutions in the category to make a switch.However, the introduction of a consolidated live feed that includes both sales and marketing data in one place is intriguing. Data disintegration is frustrating to sales; they need a simple, clear place to get all their insights. Pitching MSE as a master sales enablement tool may be a key selling point, especially if Bizible touchpoint data is integrated. Looking ahead, MSE could also be the natural successor to the aging MSI product, which has been stagnant for years. Perhaps existing MSI seats could be swapped for MSE licenses? Just an idea, Marketo.Platform Scale and Performance ImprovementsFor many years, Marketo’s platform has been on an extended journey to increase the scale and performance of its underlying platform, dating back to the Orion Project in 2016. In Q1 2018, we saw the launch of “Campaign V2,” intended to improve the speed of trigger execution. The rollout is underway now, continuing throughout the year.Immediately following on the heels of Campaign V2, “Campaign V3” is also in the works, designed to improve the speed of batch campaign execution. In practical terms, this means that (for example) ifToutApp Email Tracking Templates Analytics Download - ToutApp
Like our Injection API, becomes useful. This API allows developers to gain programmatic access to basic email sending, and also additional capabilities not offered by traditional protocols like SMTP. What Are the Benefits of Using an API for Sending Email? When it comes to enabling your application to send email in C#, there are many benefits to using an API: An API is the fastest and most efficient way to send email. An API gives you programmatic access to email sending and additional capabilities, like capturing detailed statistics on all facets of email performance. Compared to SMTP, a Web API provides an extra layer of security to your email program by utilizing API keys. Meaning that you can generate authenticated credentials separate from your account username and password, therefore reducing the risk of a malicious individual using your account to send spam. And if you’re using an API that’s made available by an ESP (like SocketLabs), then you’ll also benefit from great deliverability and powerful email features such as analytics, automated bounce processing, email authentication, and more. How to Use an Email API When you’re ready to embed email sending functionality into your C# app, you will need to choose a Send Email API. We suggest using the Injection API, which can be found in our Developer Hub. Our Injection API provides you with the ability to send outbound messages through HTTP POST requests, as opposed to standard SMTP.If you’re looking to send email in C#, then a client library will help speed up this integration. What is a client library? A client library, sometimes called a helper library, is a pre-written code block that you can add to your development project, in this case – your C# application. Using a library will save you hours, or even days worth of work since the code is already written for you.This .NET/C# library allows you to easily send any type of email message supported by our Injection API, from a simple message to a single recipient, to a complex bulk message sent to multiple recipients.Use These C# Code Samples to Enable Email Sending from Your Application We already did most of the heavy lifting for you with these C# code samples. Simply copy the code samples below and paste them into your application. After the code samples are added to your app, you’ll paste your server ID and API keys into the code samples. *Note: You’ll need a SocketLabs account to obtain your Server ID and API keys. You can get a Free Account Here >> Quick Send in C# The QuickSend() method is a static method that allows you to quickly and easily send a message to a single recipientToutApp Launches Tout Connect: New API Brings Email Tracking
We started to implement ToutApp but had to pull the plug on them because it wasn't actually performing the way it was supposed to with our instance of SF. We are now in the middle of implementing InsideSales. In my experience with each, they don't truly integrate with Marketo (even though both companies claimed they did when the sales team demoed their products). As you mentioned in your question, primarily you have to be able to pull the information you need from the SF activity log. The nice thing about InsideSales is that we are going to be able have much deeper insight into the emails that the sales team is sending (but you can't get that info in Marketo ). One thing I struggle with is that you either have to build the email templates in the InsideSales tool or in SF, it would be nice if we could have complete control over that piece in Marketo. The other thing I have struggled with is that Marketo is limited on the triggers you can use from the SF activity log.My thoughts on your specific questions:- Scoring: I would also be curious if anyone has added (or plans to add) scoring off of activities using these tools. This is something we have been going back and forth on.- Tracking: we are primarily using member/program statuses to track leads in Marketo. I'm sure there is more we could be doing, but we are just getting ramped up at this point.- In order to prevent over mailing between sales and marketing we are using campaigns to track everything - if they are an active member of a Sales campaign, they won't be receiving nurture emails from the marketing team. We established an SLA of 4 weeks for the sales team to follow up on the leads we are pushing into their campaigns. If they haven't converted by the end of the 4 weeks, marketing will start pushing those leads through our campaigns again.. Discover new APIs and use cases through the ToutApp API directory below. Use the ToutApp APIs to integrate ToutApp data and unlock new workflows.
Improving Email Communications with ToutApp
Need an easy way to use C# to send email from your application?In this guide, you’ll learn: Why Your Email Infrastructure Matters When Sending Email From An Application Why You Should Use An API Benefits of Using an API for Sending Email in C# How to Use an Email API to Send Email in C# You’ll Get Code Samples to Enable Email Sending from Your Application Let’s get started! Why Your Email Infrastructure Matters When Sending Email From An Application [It’s About Deliverability] When you’re building a web or mobile application you have a full plate…You have to: Answer to multiple stakeholders (product managers, UX, and clients) Meet your sprint deadlines Fix bugs And maybe even do some frontend and QA work, if you’re a full stack developer … All while shipping great code.As a result, it’s easy to make email functionality an after-thought. In fact, it’s not uncommon for developers to use a basic Gmail SMTP server, an Exchange Server, or an open source option like Sendmail, to quickly embed email functionality into their apps. The problem with the options above is that they aren’t suitable for providing your app with any additional functionality beyond basic message sending.And worse, when using the above options, your app will run into deliverability problems after its released to production – especially as your email volume starts to scale.The last thing that any developer wants to hear from a client or manager is that their code is broken, simply because email messages from the app aren’t reaching the inbox. That’s why your email infrastructure has become such an important part of the process to code.If you’re looking for a way to use C# to send email, then let’s discuss how to get the job done. Using C# to Send Email [There’s an API for That!] When it comes to enabling your C# application to send a message, an email rest API is your best friend. What’s an Email API? An email API makes it easy for developers to gain access to email sending features that are offered by an email service provider, like SocketLabs. Developers use email APIs to do everything from sending transactional email, to querying statistics about a mail stream. To see a full list of email APIs, visit our Developer Hub. What’s a Send Email API? A send email API (also known as the Injection API At SocketLabs) allows developers to send email from an application.The alternative to using an Email API is SMTP, which stands for Simple Mail Transport Protocol.When should you use an Email API over SMTP?An email API is best suited for situations when you need to access additional capabilities. This is when a send email API,ToutApp API - Developer docs, APIs, SDKs, and auth.
Level 1 05-07-2021 12:51 PM Leads API - Lead id to email mapping in response (batch) All forum topics Previous Topic Next Topic 1 ACCEPTED SOLUTION Level 10 - Community Moderator 05-07-2021 01:10 PM Re: Leads API - Lead id to email mapping in response (batch) ? Each item in the results array corresponds directly to the item in the request array. Same order. 5 REPLIES 5 Level 10 - Community Moderator 05-07-2021 01:10 PM Re: Leads API - Lead id to email mapping in response (batch) ? Each item in the results array corresponds directly to the item in the request array. Same order. Level 1 05-07-2021 02:31 PM Re: Leads API - Lead id to email mapping in response (batch) Oh, I didn't realize the result was ordered the same as request. Is the ordering always guaranteed? I can't find anything about it on the API documentation, maybe I am missed it. Is it documented anywhere?Thank you! Level 6 05-07-2021 01:11 PM Re: Leads API - Lead id to email mapping in response (batch) Level 1 05-07-2021 02:34 PM Re: Leads API - Lead id to email mapping in response (batch) Thank you, that is helpful to know!My current problem is to get a mapping from list of email and list of ids. I didn't know about the ordering part, and trying to verify if it's mentions in the documentation. Level 10 - Community Moderator 05-07-2021 02:56 PM Re: Leads API - Lead id to email mapping in response (batch) Not sure why you'd expect it to be explicitly doc'd... the request array-response array paradigm is a universal thing. It would be shocking for the the order to be arbitrary!. Discover new APIs and use cases through the ToutApp API directory below. Use the ToutApp APIs to integrate ToutApp data and unlock new workflows. Discover new APIs and use cases through the ToutApp API directory below. Use the ToutApp APIs to integrate ToutApp data and unlock new workflows.ToutApp Email Tracking Templates Analytics
A transactional email is a type of email that’s triggered by user action on a website. Some common examples of transactional emails include order shipment confirmations, account activation emails, password resets, invoices and receipts, and welcome emails.ARTICLE NAVIGATIONHow are transactional emails different from marketing emails?Setting up the API call on your website (developer assistance required):Request URL to trigger the APIAttributesTransactional PayloadSample CodeConfiguring Transactional email journeysHow are transactional emails different from marketing emails?Transactional emails are triggered by specific user actions and are sent individually. Marketing emails– sent in bulk or as a part of a journey– on the other hand, are one-to-many emails that are user-driven. Additionally, marketing emails require subscribers to opt-in to receive, like email newsletters and product updates. Hence, transactional emails generally enjoy much higher open rates when compared with marketing emails.To understand this better, let’s consider an example. Let us set up a cart order journey email. In this case, the email follows a template similar to this:Hi , your order no. containing has been placed successfully and will be delivered latest by Total bill amount is Rs. This email is triggered and sent to the customer every time a purchase is made on the website. The template contains variables that can be filled in with relevant details sent from the website every time a transaction is completed. This can be accomplished by configuring an API call on your website that pushes transaction data.Setting up the API call on your website (developer assistance required):To send Transactional Emails, configure your website and add relevant API in order to enable your web application to receive data from the website and fill the personalization tokens. To know more, refer to crmdeveloper.freshworks.com.Before configuring Transactional Emails on your web application, it is vital to set up triggers and define the supported variables that will initiate the email, and fill the personalization tokens in the outbound email. This can be configured on your website by using API. Your website will use a POST API call to send the payload to the web application which in turn will fill in the template and send it to the relevant contact.Note: In order to trigger the API, the respective transactional email has to be in running status.Request URL to trigger the API - POST /mas/api/v1/mail/transactionalAttributes: Personalization FieldsToken (Assigned in your backend) Sample Value of Token (Passed through API) First Name first_name"Jack" Order ID order_id"42735gh" Items PurchasedComments
🚀 CashNotify launched today. It's a Mac app that notifies you of what's happening in your Stripe account. As a BetaList subscriber you get 25% off with coupon code BETALIST.We interviewed Julien Ma about why he made it, and his plans for the future. -- end message --> CloseFox generates more prospect engagement data than any other sales or marketing tool. When your sales and marketing team uses CloseFox links to share videos, documents and urls we send tailored reports to the right people on your team with prospect profiles, ratings and market data. Quickly and easily generate a links then share using email templates, sales enablement or marketing automation tools. Use CloseFox with Youtube, Vimeo, Google Docs, Salesforce, Pardot, Google Analytics, Toutapp, Yesware, Outreach.io, and Salesloft. Thank you to our sponsor Promoted Startup Playtest Be the first to play tomorrow's games PROMO --> Submit your startup Advertise on BetaList RSS Feed Follow us on Twitter You are receiving this email because you opted in at our website.Switch to weekly emails or unsubscribe
2025-04-13SAN MATEO, Calif., Nov. 9, 2017 /PRNewswire/ -- Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced it has partnered with LinkedIn Sales Navigator to empower sales teams to discover the right prospects within target accounts and engage with them in a more personalized way to drive revenue growth.The complexity of today's sales cycle makes it challenging for revenue teams to build pipeline efficiently and close business promptly. Sales teams are tasked with navigating complicated organizational structures while engaging the right buyers and influencers with relevant and meaningful content at all stages of the buyer's journey.Recognizing these challenges, Marketo and LinkedIn Sales Navigator have partnered to deliver an innovative integration that supports sales teams' efforts to identify and engage the best contacts with personalized messages at every stage.With this integration, sales reps can access potential customers' LinkedIn profiles and gain visibility into their professional network, all within Marketo ToutApp to: -- Leverage shared connections to secure "warm introductions" to prospects -- Uncover new contacts within a given account to increase reach and coverage -- Discover contacts' professional experiences and interests to tailor outbound messages and build rapport"The biggest thing holding back sales and prospecting teams today is accurate data on potential people and companies," said Tawheed Kader, group vice president, Corporate Strategy, and general manager, Engagement Applications, Marketo. "With this new integration, sales teams are able to tap directly into LinkedIn Sales Navigator insights from within Marketo ToutApp, empowering sellers to connect with the right contacts and focus their efforts on creating the personalized brand experiences that are essential for converting prospects to customers."To learn more about the Marketo ToutApp and LinkedIn Sales Navigator integration, please contact sales@marketo.com.About Marketo Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide
2025-03-28It’s an annual tradition at Marketing Nation Summit for Marketo to announce new features and product updates.Similarly, Perkuto's post-Summit practice is to provide a summary of the discussions as well as commentary on the potential impact for your marketing operations. It’s our way of keeping you informed while keeping it real. So grab a cup of coffee — this post is a little longer than most but worth the time to read in its entirety.Marketo Product Updates on Deck for 2018 - An OverviewThis year, Marketo defined five main product priorities plus announced key enhancements in each area. The 30,000-foot overview:UX: Garnishing audience “ooh’s” and “ah’s,” Marketo’s unveiled its new next-generation user interface, “Marketo Sky.” Entering into open beta this month, Sky is visually appealing and contains some highly-requested productivity enhancements.Analytics: In a calculated (pun intended) and much-needed move, Marketo shored up its attribution and analytics capabilities with the acquisition of Bizible, a leading Marketing Performance Management solution.AI: “AI” is the buzzword in marketing circles right now. In a timely move, Marketo announced new machine-learning capabilities for identifying your ideal customer and finding look-alike audiences (AudienceAI).Marketing/Sales Alignment: In 2017, Marketo announced the ToutApp acquisition. In 2018, ToutApp is being rebranded as “Marketo Sales Engage” with tighter integration to the Marketo platform.Platform: Marketo continues the ongoing quest for scalability, with additional changes to improve campaign throughput and speed plus a plan for improved LaunchPoint integrations.Diving Deep: UXMarketo’s next-generation user interface has been a long time coming; customers should expect an open beta version available in May 2018. More than just a cosmetic re-skinning, the new interface is a complete overhaul of Marketo’s front-end, using modern web technologies and providing a stronger foundation for continued development. Seasoned Marketo admins will especially relish the productivity improvements, including:Saved RulesSaved rules are collections of triggers/filters or flow steps that can be preserved and made accessible to your users. For example, you might have a specific set of smart list filters you use to email all customers of “product A,” including customer status, product entitlement, record viability, plus advanced logic to tie them together — you get the idea.As we all know, (and likely have experienced at some point), these filters are easy to mess up. With the new interface, the admin can create a rule called “Customers of Product A” and drag that rule onto the canvas causing your previously saved filters/triggers to materialize. Currently, the saved rules feature operates globally, although there was a discussion of private vs. public rules possibly in the future. And in case you’re wondering, the same logic can also be applied to flow steps. Overall, the saved rules feature will save marketing operations staff time and error-proof the process.
2025-03-30Marketo UI. This feature could enable marketers to better understand their audiences, surface interesting segments they hadn't considered before, build better targeted campaigns, and improve personalization. It would be nice to see a broader range of attributes available for the cluster analysis, as I can imagine there will be important business-specific traits that companies would want to include. Fully Adaptive CampaignsThe ultimate vision for AI in marketing automation encompasses fully adaptive campaigns and the ability to pre-select a person’s next touch automatically across multiple channels. We’ve heard this concept before at both Summit 2016 and 2017. Are we any closer to fruition? Perhaps, although I expect it will be several years before it becomes a reality, given the complexity of the task.Sales and Marketing AlignmentAs mentioned earlier, ToutApp is being rebranding as “Marketo Sales Engage” (MSE) with tighter integration to the Marketo platform. What can you expect?Live FeedMSE features a “live feed” of recent updates relevant to sales. Essentially, a salesperson can dock this feed at the side of their screen and see real-time updates of new prioritized leads, lead actions across web and email, and other sales and marketing touches. Think of it as a revamped “Best Bets” view from Marketo Sales Insight (MSI) except in a better container.PlaybooksMSE also includes the ability for sales to put marketing leads into automated nurtures (called “Playbooks”) as well as assistance in writing semi-personalized, templated emails.What does it mean for customers?One of the challenges I’ve perceived with the ToutApp acquisition is that there hasn’t been a compelling reason for users of competing solutions in the category to make a switch.However, the introduction of a consolidated live feed that includes both sales and marketing data in one place is intriguing. Data disintegration is frustrating to sales; they need a simple, clear place to get all their insights. Pitching MSE as a master sales enablement tool may be a key selling point, especially if Bizible touchpoint data is integrated. Looking ahead, MSE could also be the natural successor to the aging MSI product, which has been stagnant for years. Perhaps existing MSI seats could be swapped for MSE licenses? Just an idea, Marketo.Platform Scale and Performance ImprovementsFor many years, Marketo’s platform has been on an extended journey to increase the scale and performance of its underlying platform, dating back to the Orion Project in 2016. In Q1 2018, we saw the launch of “Campaign V2,” intended to improve the speed of trigger execution. The rollout is underway now, continuing throughout the year.Immediately following on the heels of Campaign V2, “Campaign V3” is also in the works, designed to improve the speed of batch campaign execution. In practical terms, this means that (for example) if
2025-04-18We started to implement ToutApp but had to pull the plug on them because it wasn't actually performing the way it was supposed to with our instance of SF. We are now in the middle of implementing InsideSales. In my experience with each, they don't truly integrate with Marketo (even though both companies claimed they did when the sales team demoed their products). As you mentioned in your question, primarily you have to be able to pull the information you need from the SF activity log. The nice thing about InsideSales is that we are going to be able have much deeper insight into the emails that the sales team is sending (but you can't get that info in Marketo ). One thing I struggle with is that you either have to build the email templates in the InsideSales tool or in SF, it would be nice if we could have complete control over that piece in Marketo. The other thing I have struggled with is that Marketo is limited on the triggers you can use from the SF activity log.My thoughts on your specific questions:- Scoring: I would also be curious if anyone has added (or plans to add) scoring off of activities using these tools. This is something we have been going back and forth on.- Tracking: we are primarily using member/program statuses to track leads in Marketo. I'm sure there is more we could be doing, but we are just getting ramped up at this point.- In order to prevent over mailing between sales and marketing we are using campaigns to track everything - if they are an active member of a Sales campaign, they won't be receiving nurture emails from the marketing team. We established an SLA of 4 weeks for the sales team to follow up on the leads we are pushing into their campaigns. If they haven't converted by the end of the 4 weeks, marketing will start pushing those leads through our campaigns again.
2025-04-23Need an easy way to use C# to send email from your application?In this guide, you’ll learn: Why Your Email Infrastructure Matters When Sending Email From An Application Why You Should Use An API Benefits of Using an API for Sending Email in C# How to Use an Email API to Send Email in C# You’ll Get Code Samples to Enable Email Sending from Your Application Let’s get started! Why Your Email Infrastructure Matters When Sending Email From An Application [It’s About Deliverability] When you’re building a web or mobile application you have a full plate…You have to: Answer to multiple stakeholders (product managers, UX, and clients) Meet your sprint deadlines Fix bugs And maybe even do some frontend and QA work, if you’re a full stack developer … All while shipping great code.As a result, it’s easy to make email functionality an after-thought. In fact, it’s not uncommon for developers to use a basic Gmail SMTP server, an Exchange Server, or an open source option like Sendmail, to quickly embed email functionality into their apps. The problem with the options above is that they aren’t suitable for providing your app with any additional functionality beyond basic message sending.And worse, when using the above options, your app will run into deliverability problems after its released to production – especially as your email volume starts to scale.The last thing that any developer wants to hear from a client or manager is that their code is broken, simply because email messages from the app aren’t reaching the inbox. That’s why your email infrastructure has become such an important part of the process to code.If you’re looking for a way to use C# to send email, then let’s discuss how to get the job done. Using C# to Send Email [There’s an API for That!] When it comes to enabling your C# application to send a message, an email rest API is your best friend. What’s an Email API? An email API makes it easy for developers to gain access to email sending features that are offered by an email service provider, like SocketLabs. Developers use email APIs to do everything from sending transactional email, to querying statistics about a mail stream. To see a full list of email APIs, visit our Developer Hub. What’s a Send Email API? A send email API (also known as the Injection API At SocketLabs) allows developers to send email from an application.The alternative to using an Email API is SMTP, which stands for Simple Mail Transport Protocol.When should you use an Email API over SMTP?An email API is best suited for situations when you need to access additional capabilities. This is when a send email API,
2025-04-24