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Currently live in 10+ global markets, this is the first fully auditable programmatic premium supply marketplaceSpotX tapped as a preferred programmatic video exchange partnerNew York (October 22, 2020) — GroupM, WPP’s media investment group, today announced that it has expanded its global Premium Supply offering with video in the U.S. Currently, live in more than 10 global markets, GroupM Premium Supply (GPS) was launched in 2017 as the first fully auditable programmatic premium supply marketplace allowing end to end visibility on all buys. In expanding the offering to video, GroupM has tapped SpotX as its preferred programmatic video exchange partner.GPS directly connects GroupM clients to high-quality publishers to support programmatic buying objectives and mitigates the risk of the 15% unknown delta detailed in May’s U.K. ISBA study.In addition to end-to-end visibility on all buys, these partnerships ensure GroupM delivers for clients’ programmatic campaigns into engaging, effective, brand-safe environments while providing advantageous pricing, reduced transactional technology costs, and operational simplicity for their trading teams across multiple DSPs.The GPS expansion into video with SpotX will see them develop unique programmatic solutions for GroupM clients to streamline the ad planning, buying, decisioning, and optimization processes. With nearly all major ad-supported providers of OTT video working with SpotX, the partnership will enable GroupM to provide its clients with direct access to premium publisher inventory beyond linear television, thereby complementing traditional TV media buys.“GroupM Premium Supply allows clients to leverage our scale in a biddable environment while, at the same time, ensuring they’re accessing only the best possible publisher inventory in each market. This is exactly what the industry has been calling out for,” said Andrew Meaden, GroupM Global Head of Investment Strategy. Esra Bacher, GroupM’s managing partner, and programmatic investment lead adds: “As viewership dramatically increases in streaming video, we have chosen to partner with SpotX due to their strong relationships with the supply-side of the video ecosystem. We’re excited to continue our great work with them moving forward.”The GroupM-SpotX agreement is part of a growing industry trend around supply-path optimization (SPO) in which media owners and buyers are leaning into deeper relationships with

The partnership will leverage GrabAds’ retail media ecosystem, including providing GroupM and its clients access to geo-based audience insights across Southeast AsiaSINGAPORE, 5 DECEMBER 2024 – GrabAds, the advertising arm of leading superapp Grab, will expand its strategic partnership with GroupM, WPP’s media investment group, to help the latter’s clients unlock the power of Grab’s retail media network (RMN) capabilities for brand, performance and business growth. As part of the expanded partnership, GrabAds will enhance its first-party audience data with geo-based signals, which GroupM will further aggregate and integrate into their internal proprietary platforms. With these insights, GroupM clients across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam can look forward to more refined, data-driven media planning within an integrated omnichannel ecosystem.The partnership will enable GroupM to access anonymised and indexed consumer insights based on real transactions which are then enhanced with geo-based signals, all of which are fully compliant with personal data privacy standards. These include data categories like cuisine preference, frequently travelled points of interest, and spend attributes. These geo-based first-party audience insights will enable more precise targeting capabilities for GroupM’s clients, that they can leverage to further optimise their media strategies and achieve marketing objectives. Brands will also benefit from full-funnel marketing capabilities with GrabAds’ RMN ecosystem, to maximise advertising spend for brand-building and sales objectives.GroupM and GrabAds have been working together since 2021 to help advertisers harness retail media more effectively. With this expanded partnership, GroupM clients will continue to benefit from GrabAds’ existing and upcoming innovative omnichannel advertising offerings, including native advertising formats exclusive to Grab, data-driven campaigns, offline fleet placements, and programmatic buying capabilities. GroupM and GrabAds will also co-innovate on advertising solutions and media strategies. This collaboration will provide GroupM clients across sectors with early access to integration benefits and testing opportunities, enhancing

Global partnership will see the world’s largest media buyer include data from SeenThis technology into its carbon calculator, enabling planners and buyers to monitor climate impact on a per-campaign basisNew York, Spain (August 24, 2023) — GroupM, WPP’s media investment group, today announced a global partnership with SeenThis that will allow the world’s largest media buyer to reduce and avoid unnecessary carbon emissions from digital advertising. The groundbreaking collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.GroupM and SeenThis will also align methodologies on the carbon cost of data transfer, incorporating these into GroupM’s own carbon calculator for use in planning and post-campaign analysis. This will enable GroupM’s agencies to refine and provide more detailed supply-chain decisioning for data transfer within digital channels.Ed Fanning, GroupM Global Head of Partnerships, Advertising and Retail Technology comments: “As the world’s leading media investment company, the team at GroupM is on a mission to develop tools and technologies which ensure that carbon emissions are considered a part of the media planning process. This partnership builds on the global framework for media decarbonization we announced in 2022 and is an important step in our commitment to decarbonize our media supply chain.”Jesper Benon, CEO at SeenThis, adds: “We are excited to extend the benefits of the SeenThis solution to new and existing GroupM clients, as our proprietary streaming addresses the trade-off that otherwise exists between performance and sustainability in the digital ecosystem. GroupM agencies are able to increase performance while minimizing carbon emissions, and at the same time helping drive attention and unlock creative capabilities. We deliver lightning-fast ad-loading that attains higher attention from users, which translates into fewer wasted impressions and a more efficient use of resources.”SeenThis has been studying the relationship between data wastage and CO2 emissions for some time, leading to the publishing of a white paper written in collaboration with leading scientists, as well as an emissions dashboard, enabling advertisers to analyse data transfer and related emissions from creative delivery on campaigns.Thomas Houge, CCO, SeenThis adds: “We are honoured to partner with GroupM globally as it further enhances its commitment to minimizing the carbon impact of digital media campaigns. Knowing that WPP’s clients need to drive towards a more sustainable business through their marketing, we are thrilled to offer our technology to drive sustainability and sustainable business results all in one.”Initially, GroupM’s agencies will use the SeenThis emissions dashboard to measure data transfer and create deeper understanding of campaign emissions; ultimately, the data will be integrated directly into GroupM’s tools to enable the planning of display campaigns.SeenThis’ technology has the ability to work with all major ad-servers, publisher networks and third party providers, allowing both client and agency to do more with the same media budget. The ad tech company has offices in London, New York, Singapore, Paris, Stockholm, Oslo, and Sydney.###