Html microdata
Author: s | 2025-04-25
Microdata does not describe the HTML parts, it just makes use of the HTML as transport medium. So after the Microdata is extracted, any connection to the HTML is lost. The following snippets are semantically different (HTML), but produce the same Microdata: Microdata does not describe the HTML parts, it just makes use of the HTML as transport medium. So after the Microdata is extracted, any connection to the HTML is lost. The following snippets are semantically different (HTML), but produce the same Microdata:
GitHub - namsral/microdata: Parser for HTML microdata
Is displayed in search results. Two primary types of microdata are widely recognized: Schema.org microdata and Microdata in JSON-LD.Schema.org MicrodataSchema.org microdata provides a structured vocabulary for annotating content. You use specific tags to define entities, helping search engines like Google interpret your content effectively. Schema.org serves as a standardized format, enabling interoperability across various platforms.Here’s a breakdown of the key components:ComponentDescriptionItem TypesCategories like Person, Product, Event, Organization, etc.PropertiesAttributes related to an item type, such as name, price, etc.Value TypesExpected value types, such as text, number, date, etc.When implementing Schema.org microdata, use HTML attributes such as itemscope, itemtype, and itemprop to define and categorize your web content.Microdata in JSON-LDMicrodata in JSON-LD offers a different approach for embedding structured data. This method allows you to include microdata in a JavaScript format, keeping your HTML clean and readable. JSON-LD is recommended by Google for its simplicity and flexibility.Here’s how JSON-LD works:StepDescriptionScript TagYou include a tag within the or body.Data StructureYou create a JSON object for your data in key-value pairs.ContextUse @context to define the vocabulary (usually Schema.org).TypeSpecify the item type with @type.Example of a JSON-LD snippet:{"@context": " "Product","name": "Example Product","image": " "This is an example product description.","offers": {"@type": "Offer","priceCurrency": "USD","price": "29.99","itemCondition": " " Schema.org microdata and JSON-LD help improve your website’s visibility in search results. Each has its strengths, depending on how you prefer to structure your data.AspectSchema.org MicrodataJSON-LDIntegrationDirectly in HTMLSeparate JavaScript blockReadabilityCan clutter HTMLKeeps HTML cleanServed bySearch enginesSpecifically recommended by GoogleComplexityMore complex in formattingSimplified structureUnderstanding these types of microdata contributes to better SEO strategies. Using these structured data formats enhances search visibility, encourages richer search snippets, and improves click-through rates.Implementing MicrodataImplementing microdata enhances website visibility and search engine optimization. It involves using structured data to provide search engines with better context for your content. Here’s how to do it effectively.Best Practices for MarkupChoose the Right Schema: Select a relevant schema from Schema.org that matches your content. Containers like Article, Product, and Event are common.Use Proper Tags: Use microdata vocabulary to annotate your HTML. Include tags like itemscope, itemtype, and itemprop. For example:Product Name$19.99Keep Markup Consistent: Ensure all similar elements in your content
Microdata: Microdata: Enhancing HTML Markup for Better SEO
MicrodataA microdata parser in GoSee for more information about MicrodataInstallationSimply rungo get github.com/iand/microdataDocumentation is at of parsing a string containing HTML: My name is Elizabeth. ` baseUrl, _ := url.Parse(" p := microdata.NewParser(strings.NewReader(html), baseUrl) data, err := p.Parse() if err != nil { panic(err) } println("Name: ", data.Items[0].Properties["name"][0].(string))}">package mainimport ( "github.com/iand/microdata" "net/url" "strings")func main() { html := ` My name is Elizabeth. ` baseUrl, _ := url.Parse(" p := microdata.NewParser(strings.NewReader(html), baseUrl) data, err := p.Parse() if err != nil { panic(err) } println("Name: ", data.Items[0].Properties["name"][0].(string))}Extract microdata from a webpage and print the result as JSONpackage mainimport ( "bytes" "io/ioutil" "net/http" "net/url" "os" "github.com/iand/microdata")func main() { baseUrl, _ := url.Parse(" resp, _ := http.Get(baseUrl.String()) defer resp.Body.Close() html, _ := ioutil.ReadAll(resp.Body) p := microdata.NewParser(bytes.NewReader(html), baseUrl) data, _ := p.Parse() json, _ := data.JSON() os.Stdout.Write(json)}AuthorsIan Davis - submit your changes as a pull requestDo your best to adhere to the existing coding conventions and idioms.Do run go fmt on the code before committingDo feel free to add yourself to the CREDITS file and thecorresponding Contributors list in the README.md.Alphabetical order applies.Don't touch the AUTHORS file. An existing author will add you ifyour contributions are significant enough.Do note that in order for any non-trivial changes to be merged (as a ruleof thumb, additions larger than about 15 lines of code), an explicitPublic Domain Dedication needs to be on record from you. Please includea copy of the statement found in the WAIVER file with your pull requestLicenseThis is free and unencumbered software released into the public domain. For moreinformation, see or the accompanying UNLICENSE file.What is HTML Microdata? - Webopedia
Mark up headings, images, and dates of publication.Microdata ExampleHere’s an example of how to implement microdata for a product: ProductSample Brand$29.99In StockThis is a sample product description.Keep it Relevant: Ensure that the markup corresponds accurately to the content.Validate Your Markup: Use tools like the Structured Data Testing Tool to check the accuracy of your microdata.Stay Updated: Schema.org frequently updates. Keep your microdata current with the latest standards.Microdata plays a crucial role in enhancing online content visibility. By implementing structured data, you improve your website’s interaction with search engines, which supports your overall SEO strategy.Importance of MicrodataMicrodata plays a significant role in enhancing online visibility and optimizing content for search engines. Microdata improves how search engines interpret and display your website’s content. This structured data allows search engines to understand various elements of your site accurately.Enhancing Data InteroperabilityEnhancing data interoperability through microdata means making your content accessible and understandable across different platforms. Microdata uses tags to classify information clearly.Structured Information: Microdata offers a standardized format, allowing search engines to read and utilize content efficiently.Cross-Platform Compatibility: Different platforms can interpret structured data, making it useful for various applications, from search engines to social media.Simplified Data Sharing: Webmasters can share structured data, enabling others to use or display relevant information on their sites.Improving Search Engine OptimizationImproving search engine optimization (SEO) is another vital aspect of microdata. By implementing microdata correctly, you can enhance your SEO efforts in several ways.Rich Snippets: Microdata creates rich snippets in search results, providing users with valuable information at a glance. Rich snippets can include ratings, reviews, and product prices.Higher Click-Through Rates: Enhanced visibility requires attention. Users are more likely to click on search results that provide clear and informative snippets.Better Content Categorization: Microdata helps search engines categorize content accurately, making it easier for users to find your site during searches.Using microdata effectively can lead to improved website rankings and increased traffic. Microdata not only helps search engines but also benefits visitors seeking specific information on your site.Types of MicrodataMicrodata consists of structured data that enhances search engine understanding of your webpage content. It creates clarity in how information. Microdata does not describe the HTML parts, it just makes use of the HTML as transport medium. So after the Microdata is extracted, any connection to the HTML is lost. The following snippets are semantically different (HTML), but produce the same Microdata: Microdata does not describe the HTML parts, it just makes use of the HTML as transport medium. So after the Microdata is extracted, any connection to the HTML is lost. The following snippets are semantically different (HTML), but produce the same Microdata:GitHub - edsu/microdata: python library for extracting html microdata
You’ve got a new visitor to impress with your web pages: the web bot. You’ve no doubt heard of them, those spider apps that follow links from one html document to another, collecting information for search engines, companies, and God only know who else. In the past, web bots were content to read your headings and content to decipher what it is that your page is about. Now, you can also annotate your content with specific machine-readable labels in order to take away as much ambiguity as possible for your non-human visitors. While Microdata is a standard that is in its infancy, Google has already started to use it as another way of providing rich search results back to the user. The moral of this story is that you might want to get ahead of the curve on this one and start including Microdata in your pages. This article provides an overview of how to do that.Basic SyntaxIn a nutshell, Microdata consists of a group of name-value pairs, whereby the groups are called items, and each name-value pair is a property. Items are defined using the following five attributes: itemscope, itemtype, itemid, itemprop, and itemref. To better understand how each of these attributes is used, let’s take a look at an actual HTML snippet and analyze what each attribute is doing: itemscope itemtype=" img src="rob.jpg" itemprop="photo">� My name is itemprop="name">Rob Gravelle, and I am a itemprop="title">freelance writer for� href=" itemprop="affliation">HTMLGoodies.com+.� I live in� itemprop="address" itemscope��� itemtype=" itemprop="locality">Ottawa,��� itemprop="country-name">Canada� It’s easy enough for us to understand that the above blurb is description of me, which includes my name, a picture, and my general location. Not so for a machine; it requires the Microdata to provide meaning to the text. The itemscope and itemtype work in tandem to specify exactly what kind of entity is being described. The itemtype contains a URL string that points to the specification on the data.vocabulary.org site. You can actually paste the link into your web browser’s address box and it will display a page that describes what that itemtype refers to along with the type�s defined property names. For instance, the page above describes the Person itemtype as follows: � An item with the item type represents a person.Just as I thought! (OK, that was an easy one)All content within the enclosing DIV tag (the one with the itemscope attribute) is expected to contain information pertaining to a person and hence, Microdata names from the specification.One of the ramifications of Microdata being expressed as attributes is that there are no concrete Microdata tags. As a result, we must include the attributes in our standard HTML tags. The web bots that read the Microdata don’t care what kind of tags you embed the Microdata attributes within, as long as the tags are semantically related as above. The tags you choose should be those that make your content meaningful to the human visitors. Only once you’re happy with those, should you incorporate the Microdata attributes. That’s the �humansHTML - Microdata: A Beginner's Guide - HTML Miscellaneous
In today’s digital landscape, understanding how to enhance your website’s visibility is crucial. Microdata plays a pivotal role in this process, allowing search engines to better comprehend the content on your pages. By using structured data, you can provide additional context about your information, helping it stand out in search results.Imagine your website not only attracting more visitors but also delivering richer search experiences. Microdata enables you to achieve that by marking up your content with specific tags that highlight important details. Whether you’re running a blog, an e-commerce site, or a local business, leveraging microdata can give you an edge over competitors and improve your overall SEO strategy.Contents1 Overview of Microdata2 Importance of Microdata3 Types of Microdata4 Implementing Microdata5 ConclusionOverview of MicrodataMicrodata represents a standard way to provide additional context about your webpage’s content. By incorporating microdata, you give search engines clearer information about what your content entails. This structured data enhances search engine understanding and improves search visibility.Microdata uses specific tags, called schema, to define items in the content. These tags group relevant information into manageable sections. Let’s break down how microdata functions.How Microdata WorksMarkup Addition: You add microdata to your HTML. This addition happens within the content. It helps to define elements like products, reviews, events, and organizations.Schema Vocabulary: Microdata relies on the schema.org vocabulary. Schema.org provides a collaborative, community-driven project designed to create, maintain, and promote schemas for structured data on the internet.Search Engine Interpretation: Search engines read the microdata on your page. They utilize this data to display rich snippets in search results. Rich snippets provide users with more informative previews of your content.Benefits of Using MicrodataBenefitDescriptionImproved Search VisibilityMicrodata can lead to rich snippets, enhancing your visibility in search results.Enhanced Click-Through RatesMore informative results encourage users to click on your link, thus increasing traffic.Better Content CategorizationMicrodata allows search engines to classify and aggregate your content accurately.Support for Voice SearchStructured data improves the chances of your content being featured in voice searches.Common Use Cases for MicrodataProducts: Provide details like price, availability, and reviews.Events: Showcase information about dates, locations, and ticketing.Organizations: Specify contact information, URLs, and logos.Articles:Microdata - HTML: HyperText Markup Language
A Schema.org structured data generator and SEO Tools. Displays rich content on Google, Bing, Yandex and other search engines. See how it works Select a schema type, fill the form and check the results live. Let's Grow Your Traffic! See How We Get You Massive Amounts of Traffic A website without a visitor is a dead website. Using tools from Easyschema.com you will help the search engine to find your website more easily and rank it on the first page. We also offer SEO maintenance services for all types of websites reflecting the 12 years of experience we have in this field. Do your best for your business, use Easyschema.com Check Out Some Other Tools Our Blog Helpful answers If you still have any questions, please contact us or read the FAQ. What is schema in digital marketing? Schema is basically a type of 'rich snippet', a HTML markup that adds extra detail to the text underneath the URL in a search result. ... Rich snippets are a way for you to tell search engines directly who you are, what you do and and to give precise information as to the product, service or content you're providing. Why is schema important in SEO? Schema markup is code (also called semantic vocabulary or microdata) that you can add to the HTML for your website. This microdata helps search engines better understand your content so that they can return more detailed and informative results for searchers. Does schema help SEO? Yes, schema can help SEO as do rich snippets. Google offers both rich snippets and rich cards for certain types of results. Depending upon the type of result, these features might give users more information or make your particular result stand out in some way. How many types of schema are thereHTML Microdata (Live Playground) - TheClientSide.net
Microdata makes it possible for search engines to understand important details about your site’s content.We talked about WordPress microdata in a previous blog post. However, this time we will go more specific and show you how to add Products microdata to your WordPress pages without using a plugin.This is very useful to promote the value of the products you sell through a WordPress site. Let’s start…Microdata adds extra information to search results. When somebody is looking for your site’s products through Google, they see the ratings, price, number of reviews, etc…Step #1. Check if your theme uses microdataSome themes may provide microdata support, but many do not.Go to Google’s structured data testing tool.Paste the URL of your WordPress page where you showcase a product or service.Click Run test.On the left side of the screen, you can see the HTML code of your page. On the right, you can see the detected microdata.In this case, no microdata was found on my test and that’s why results are blank.Step #2. Create a child themeIn order to add microdata to WordPress, you need to modify the theme files. So, we will use a child theme.The child theme allows us to keep the customizations secure in case the original theme is updated later.If you are new to child themes, we recommend that you use the Child theme configurator plugin to easily create the child theme and copy the required files where our changes will live:Once Child theme configurator is installed and activated, go to:Tools > Child Themes > Files.Select the files that render a page (commonly page.php)Click Copy Selected to Child ThemeAt this point, your child theme should be activated. You can confirm this from Appearance > Themes.Step #3. Rename the page template from your child themeManually rename the page.php file you just copied to your child theme. Find this file via FTP or cPanel) on /wp-content/themes/your-child-theme-folder/.Rename the file to something unique such as page-product.php or page-custom.php – always leaving “page-” as prefix.Now, through your WordPress dashboard:Go to Appearance > Editor.Select page-product.php file (or whichever name you decided)On the beginning of the file, add this code wrapped by PHP tags:/*** Template Name: Page Product*/This is how it will look:The code above will help WordPress to detect our custom template file when we edit our page later.Step #4. Set product schemaWe’re going to use the schema that is described on Schema.org: let’s continue editing the page-product.php file.Look for the containers and add itemscope itemtype=” like this:…Now, look for the tag that wrapper the title, and add itemprop=”name”.Inside the page container, add this snippet replacing the price, priceCurrency and availability contents with your own.Below, add this microdata with the rating, replacing the ratingValue (from 1 to 5 stars) and ratingCount (number of reviews/votes) content with your own:Click Update file button when you’re done.Since every theme has its own way of structuring content, the result will be different. However, the end result will look similar to the image below:Step #5. Edit your product pageGo to Pages >. Microdata does not describe the HTML parts, it just makes use of the HTML as transport medium. So after the Microdata is extracted, any connection to the HTML is lost. The following snippets are semantically different (HTML), but produce the same Microdata: Microdata does not describe the HTML parts, it just makes use of the HTML as transport medium. So after the Microdata is extracted, any connection to the HTML is lost. The following snippets are semantically different (HTML), but produce the same Microdata:
html - Microdata on Products - Stack Overflow
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Microdata Markup is one of the most important tools for optimizing web pages, which allows you to structure the site's data in a convenient format. This technology allows search engines to better understand the content of pages and display it in search results more effectively. In this article, we'll look at what micromarkup is, how it works, and how you can use it to improve your site's SEO.IntroductionMicrodata Markup is a special type of web page markup used to structure data and give it specific meaning. This allows search engines to better understand the content of pages and use this information to improve search results. Microdata Markup is based on the use of special tags and attributes that are added to the site's source code. This allows search engines to index pages more easily and quickly and display more accurate results in search queries. The main purpose of Microdata Markup is to make search engines "smarter" and improve the interaction between users and web pages.Does Microdata Markup affect SEO?One of the main advantages of microdata is to improve the visual appearance of search results. Thanks to the use of microdata, the search engine can show advanced information about the page, such as rating, date, author and so on. This makes the results more attractive to users and increases the likelihood of landing on your site.In addition, microdata helps search engines better understand the content of the page and its context. For example, microdata can be used to indicate that a page contains a list, table, or graph. This helps the search engine better analyze the data and show it to users in the form of more useful information.Types of markup of structured dataOne of the types of microdata markup is Schema.org. It provides rich information about the content of a page, including products, events, news, organisations, and more. Another type of microdata is Open Graph, which is used to improve the display of pages on social media. You can use JSON-LD microdata markup to structure your organisation's data. Let's consider each of them separately.Schema.orgSchema.org microdata markup is a powerful tool for improving your website's SEO optimization. Using this technology, you can mark up structured data on your site, making it easier for search engines to understand the information on your website. This helps improve your site's visibility in search engines and gives you a better chance of ranking high in search results.Using Schema.org microdata markup on your website is an important part of SEO optimization. With the help of the correct markup, you can improve the search engines' perception of the topic and content of your site. For example, you can markup data about products, events, organizations, and more. This allows search engines to more effectively index your site and show it to relevant audiences.Open Graph micromarkup has many benefits for your website. First, it allows you to ensure the consistency of the display of your content on different social media platforms, which helps to improve the visual experience of. Microdata does not describe the HTML parts, it just makes use of the HTML as transport medium. So after the Microdata is extracted, any connection to the HTML is lost. The following snippets are semantically different (HTML), but produce the same Microdata:HTML Questions Answers - Microdata - Sanfoundry
Share the same structure. This consistency helps search engines process information accurately.Test Your Markup: Use tools like the Google Structured Data Testing Tool to validate your markup. This will check for errors and ensure compliance.Stay Updated: Regularly check for updates on schema types and guidelines from Schema.org to keep your content relevant.Ignoring Validation: Skipping the validation step often leads to unnoticed errors. Always validate your markup before deployment.Overusing Microdata: Excessive microdata can confuse search engines. Limit your use to important elements only.Using Deprecated Schema: Using outdated schema types can result in lower visibility. Always refer to the latest standards from Schema.org.Inconsistent Information: Ensure that the information in your microdata matches your on-page content. Inconsistencies can hurt credibility and visibility.Neglecting Rich Snippets: Not leveraging rich snippets can mean missing out on enhanced search results. Target features like ratings or reviews for better click-through rates.By following these best practices and avoiding common mistakes, you can effectively implement microdata on your website. This will improve your search visibility and enhance the overall user experience.ConclusionEmbracing microdata is a game-changer for your website’s visibility and SEO. By implementing structured data correctly, you can significantly enhance how search engines interpret your content. This leads to richer search results that attract more visitors.Staying updated with the latest schema standards and best practices ensures your microdata remains effective. Remember to validate your markup to avoid common pitfalls. The effort you put into optimizing your website with microdata can yield impressive results in terms of traffic and engagement. Take the leap and start leveraging microdata today for a competitive edge in the digital landscape.Comments
Is displayed in search results. Two primary types of microdata are widely recognized: Schema.org microdata and Microdata in JSON-LD.Schema.org MicrodataSchema.org microdata provides a structured vocabulary for annotating content. You use specific tags to define entities, helping search engines like Google interpret your content effectively. Schema.org serves as a standardized format, enabling interoperability across various platforms.Here’s a breakdown of the key components:ComponentDescriptionItem TypesCategories like Person, Product, Event, Organization, etc.PropertiesAttributes related to an item type, such as name, price, etc.Value TypesExpected value types, such as text, number, date, etc.When implementing Schema.org microdata, use HTML attributes such as itemscope, itemtype, and itemprop to define and categorize your web content.Microdata in JSON-LDMicrodata in JSON-LD offers a different approach for embedding structured data. This method allows you to include microdata in a JavaScript format, keeping your HTML clean and readable. JSON-LD is recommended by Google for its simplicity and flexibility.Here’s how JSON-LD works:StepDescriptionScript TagYou include a tag within the or body.Data StructureYou create a JSON object for your data in key-value pairs.ContextUse @context to define the vocabulary (usually Schema.org).TypeSpecify the item type with @type.Example of a JSON-LD snippet:{"@context": " "Product","name": "Example Product","image": " "This is an example product description.","offers": {"@type": "Offer","priceCurrency": "USD","price": "29.99","itemCondition": " " Schema.org microdata and JSON-LD help improve your website’s visibility in search results. Each has its strengths, depending on how you prefer to structure your data.AspectSchema.org MicrodataJSON-LDIntegrationDirectly in HTMLSeparate JavaScript blockReadabilityCan clutter HTMLKeeps HTML cleanServed bySearch enginesSpecifically recommended by GoogleComplexityMore complex in formattingSimplified structureUnderstanding these types of microdata contributes to better SEO strategies. Using these structured data formats enhances search visibility, encourages richer search snippets, and improves click-through rates.Implementing MicrodataImplementing microdata enhances website visibility and search engine optimization. It involves using structured data to provide search engines with better context for your content. Here’s how to do it effectively.Best Practices for MarkupChoose the Right Schema: Select a relevant schema from Schema.org that matches your content. Containers like Article, Product, and Event are common.Use Proper Tags: Use microdata vocabulary to annotate your HTML. Include tags like itemscope, itemtype, and itemprop. For example:Product Name$19.99Keep Markup Consistent: Ensure all similar elements in your content
2025-04-21MicrodataA microdata parser in GoSee for more information about MicrodataInstallationSimply rungo get github.com/iand/microdataDocumentation is at of parsing a string containing HTML: My name is Elizabeth. ` baseUrl, _ := url.Parse(" p := microdata.NewParser(strings.NewReader(html), baseUrl) data, err := p.Parse() if err != nil { panic(err) } println("Name: ", data.Items[0].Properties["name"][0].(string))}">package mainimport ( "github.com/iand/microdata" "net/url" "strings")func main() { html := ` My name is Elizabeth. ` baseUrl, _ := url.Parse(" p := microdata.NewParser(strings.NewReader(html), baseUrl) data, err := p.Parse() if err != nil { panic(err) } println("Name: ", data.Items[0].Properties["name"][0].(string))}Extract microdata from a webpage and print the result as JSONpackage mainimport ( "bytes" "io/ioutil" "net/http" "net/url" "os" "github.com/iand/microdata")func main() { baseUrl, _ := url.Parse(" resp, _ := http.Get(baseUrl.String()) defer resp.Body.Close() html, _ := ioutil.ReadAll(resp.Body) p := microdata.NewParser(bytes.NewReader(html), baseUrl) data, _ := p.Parse() json, _ := data.JSON() os.Stdout.Write(json)}AuthorsIan Davis - submit your changes as a pull requestDo your best to adhere to the existing coding conventions and idioms.Do run go fmt on the code before committingDo feel free to add yourself to the CREDITS file and thecorresponding Contributors list in the README.md.Alphabetical order applies.Don't touch the AUTHORS file. An existing author will add you ifyour contributions are significant enough.Do note that in order for any non-trivial changes to be merged (as a ruleof thumb, additions larger than about 15 lines of code), an explicitPublic Domain Dedication needs to be on record from you. Please includea copy of the statement found in the WAIVER file with your pull requestLicenseThis is free and unencumbered software released into the public domain. For moreinformation, see or the accompanying UNLICENSE file.
2025-04-01You’ve got a new visitor to impress with your web pages: the web bot. You’ve no doubt heard of them, those spider apps that follow links from one html document to another, collecting information for search engines, companies, and God only know who else. In the past, web bots were content to read your headings and content to decipher what it is that your page is about. Now, you can also annotate your content with specific machine-readable labels in order to take away as much ambiguity as possible for your non-human visitors. While Microdata is a standard that is in its infancy, Google has already started to use it as another way of providing rich search results back to the user. The moral of this story is that you might want to get ahead of the curve on this one and start including Microdata in your pages. This article provides an overview of how to do that.Basic SyntaxIn a nutshell, Microdata consists of a group of name-value pairs, whereby the groups are called items, and each name-value pair is a property. Items are defined using the following five attributes: itemscope, itemtype, itemid, itemprop, and itemref. To better understand how each of these attributes is used, let’s take a look at an actual HTML snippet and analyze what each attribute is doing: itemscope itemtype=" img src="rob.jpg" itemprop="photo">� My name is itemprop="name">Rob Gravelle, and I am a itemprop="title">freelance writer for� href=" itemprop="affliation">HTMLGoodies.com+.� I live in� itemprop="address" itemscope��� itemtype=" itemprop="locality">Ottawa,��� itemprop="country-name">Canada� It’s easy enough for us to understand that the above blurb is description of me, which includes my name, a picture, and my general location. Not so for a machine; it requires the Microdata to provide meaning to the text. The itemscope and itemtype work in tandem to specify exactly what kind of entity is being described. The itemtype contains a URL string that points to the specification on the data.vocabulary.org site. You can actually paste the link into your web browser’s address box and it will display a page that describes what that itemtype refers to along with the type�s defined property names. For instance, the page above describes the Person itemtype as follows: � An item with the item type represents a person.Just as I thought! (OK, that was an easy one)All content within the enclosing DIV tag (the one with the itemscope attribute) is expected to contain information pertaining to a person and hence, Microdata names from the specification.One of the ramifications of Microdata being expressed as attributes is that there are no concrete Microdata tags. As a result, we must include the attributes in our standard HTML tags. The web bots that read the Microdata don’t care what kind of tags you embed the Microdata attributes within, as long as the tags are semantically related as above. The tags you choose should be those that make your content meaningful to the human visitors. Only once you’re happy with those, should you incorporate the Microdata attributes. That’s the �humans
2025-04-25In today’s digital landscape, understanding how to enhance your website’s visibility is crucial. Microdata plays a pivotal role in this process, allowing search engines to better comprehend the content on your pages. By using structured data, you can provide additional context about your information, helping it stand out in search results.Imagine your website not only attracting more visitors but also delivering richer search experiences. Microdata enables you to achieve that by marking up your content with specific tags that highlight important details. Whether you’re running a blog, an e-commerce site, or a local business, leveraging microdata can give you an edge over competitors and improve your overall SEO strategy.Contents1 Overview of Microdata2 Importance of Microdata3 Types of Microdata4 Implementing Microdata5 ConclusionOverview of MicrodataMicrodata represents a standard way to provide additional context about your webpage’s content. By incorporating microdata, you give search engines clearer information about what your content entails. This structured data enhances search engine understanding and improves search visibility.Microdata uses specific tags, called schema, to define items in the content. These tags group relevant information into manageable sections. Let’s break down how microdata functions.How Microdata WorksMarkup Addition: You add microdata to your HTML. This addition happens within the content. It helps to define elements like products, reviews, events, and organizations.Schema Vocabulary: Microdata relies on the schema.org vocabulary. Schema.org provides a collaborative, community-driven project designed to create, maintain, and promote schemas for structured data on the internet.Search Engine Interpretation: Search engines read the microdata on your page. They utilize this data to display rich snippets in search results. Rich snippets provide users with more informative previews of your content.Benefits of Using MicrodataBenefitDescriptionImproved Search VisibilityMicrodata can lead to rich snippets, enhancing your visibility in search results.Enhanced Click-Through RatesMore informative results encourage users to click on your link, thus increasing traffic.Better Content CategorizationMicrodata allows search engines to classify and aggregate your content accurately.Support for Voice SearchStructured data improves the chances of your content being featured in voice searches.Common Use Cases for MicrodataProducts: Provide details like price, availability, and reviews.Events: Showcase information about dates, locations, and ticketing.Organizations: Specify contact information, URLs, and logos.Articles:
2025-04-07Microdata makes it possible for search engines to understand important details about your site’s content.We talked about WordPress microdata in a previous blog post. However, this time we will go more specific and show you how to add Products microdata to your WordPress pages without using a plugin.This is very useful to promote the value of the products you sell through a WordPress site. Let’s start…Microdata adds extra information to search results. When somebody is looking for your site’s products through Google, they see the ratings, price, number of reviews, etc…Step #1. Check if your theme uses microdataSome themes may provide microdata support, but many do not.Go to Google’s structured data testing tool.Paste the URL of your WordPress page where you showcase a product or service.Click Run test.On the left side of the screen, you can see the HTML code of your page. On the right, you can see the detected microdata.In this case, no microdata was found on my test and that’s why results are blank.Step #2. Create a child themeIn order to add microdata to WordPress, you need to modify the theme files. So, we will use a child theme.The child theme allows us to keep the customizations secure in case the original theme is updated later.If you are new to child themes, we recommend that you use the Child theme configurator plugin to easily create the child theme and copy the required files where our changes will live:Once Child theme configurator is installed and activated, go to:Tools > Child Themes > Files.Select the files that render a page (commonly page.php)Click Copy Selected to Child ThemeAt this point, your child theme should be activated. You can confirm this from Appearance > Themes.Step #3. Rename the page template from your child themeManually rename the page.php file you just copied to your child theme. Find this file via FTP or cPanel) on /wp-content/themes/your-child-theme-folder/.Rename the file to something unique such as page-product.php or page-custom.php – always leaving “page-” as prefix.Now, through your WordPress dashboard:Go to Appearance > Editor.Select page-product.php file (or whichever name you decided)On the beginning of the file, add this code wrapped by PHP tags:/*** Template Name: Page Product*/This is how it will look:The code above will help WordPress to detect our custom template file when we edit our page later.Step #4. Set product schemaWe’re going to use the schema that is described on Schema.org: let’s continue editing the page-product.php file.Look for the containers and add itemscope itemtype=” like this:…Now, look for the tag that wrapper the title, and add itemprop=”name”.Inside the page container, add this snippet replacing the price, priceCurrency and availability contents with your own.Below, add this microdata with the rating, replacing the ratingValue (from 1 to 5 stars) and ratingCount (number of reviews/votes) content with your own:Click Update file button when you’re done.Since every theme has its own way of structuring content, the result will be different. However, the end result will look similar to the image below:Step #5. Edit your product pageGo to Pages >
2025-04-12