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Shopify Rebellion and Moist Esports, the esports organization owned by content creator stars Charles “Cr1TiKaL” White Jr. and Ludwig “Ludwig” Ahgren, have fully merged under the Shopify banner. Both Cr1TiKaL and Ludwig are now co-owners of Shopify Rebellion.The two organizations have partnered together in recent years, but now move forward together as one.Shopify Rebellion and Moist Esports Fully Join ForcesIn addition to Cr1TiKaL and Ludwig joining Rebellion as co-owners, the organization will use some of Moist Esports’ branding (including the droplet mascots) and absorb the esports divisions competing under the Moist banner. All the Moist divisions will compete as Shopify Rebellion moving forward.Moist Esports was founded by Cr1TiKaL in 2021, with the YouTube star jumping into the expansive fighting game community (FGC) first before entering Rocket League and Apex Legends a year later. Ludwig joined Moist as a co-owner in 2023, spear-heading the organization’s entry into VALORANT. Later that year, Ludwig announced that Moist and Shopify would partner together to run a VALORANT NA Challengers roster, which competed under the name MxS.Both Cr1TiKaL and Ludwig have been very forthcoming and public about the costs of running an esports organization. Back in 2021, Cr1TiKaL told his audience plainly that he was running Moist Esports at a loss. When the organization entered VALORANT, Ludwig said that entering the scene cost roughly “$500,000 of Charlie’s money.”With Moist and Shopify Rebellion now merged, the Rebels now field several different esports rosters. “Coming together allows us to field more and stronger teams, invest deeper for fans, and provide more to our players,” wrote Shopify Rebellion founder, Jeremy Steeves. Shopify Rebellion fields the following esports rosters:Two VALORANT teams (including the two-time defending Game Changers champions)A League of Legends roster in the newly rebranded LoL Americas conference (formerly in the LCS)An Apex Legends rosterA Halo roster in

**Moist x Shopify Esports Team**The Moist x Shopify esports team is a dynamic and innovative collaboration that brings together two powerhouse brands in the gaming world. With a commitment to excellence, creativity, and community engagement, this team is dedicated to pushing the boundaries of competitive gaming.**Team Identity:**At the heart of Moist x Shopify is a vibrant and diverse roster of elite players who excel in various esports titles. Each member embodies the spirit of competition, showcasing exceptional skill, teamwork, and a passion for gaming. The team's identity is built on a foundation of fun, inclusivity, and a relentless pursuit of victory, making them a fan-favorite in the esports community.**Mission and Vision:**Moist x Shopify aims to redefine the esports experience by blending high-level competition with a strong emphasis on community interaction. The team is committed to fostering a positive environment for fans and aspiring gamers alike, encouraging creativity and collaboration both in and out of the game. Their vision is to inspire the next generation of esports athletes while promoting the values of sportsmanship and respect.**Competitive Edge:**With access to top-tier resources and support from Shopify, the Moist x Shopify team is equipped to compete at the highest levels. Their strategic approach to gameplay, combined with cutting-edge training methods and analytics, ensures they remain at the forefront of the esports scene. Whether it's in thrilling tournaments or engaging live streams, the team consistently delivers electrifying performances that captivate audiences worldwide.**Community Engagement:**Moist x Shopify is not just about competition; it's about building a

During the announcement of MoistCr1TiKaL and Ludwig merging Moist Esports with Shopify Rebellion, the YouTuber spilled the beans on just how much money he’s lost in esports over the past few years.Much like Disguised Toast, most creators who get into esports don’t expect to make an actual profit off of the team itself. While creators can leverage esports teams as a way to make new content and earn money through other avenues, the teams themselves are often a money sink.Moist Esports was no different, and Charlie disclosed just how much money he’s lost in running Moist over the years now that he’s officially a part of Shopify Rebellion.Despite the team having genuine success in several esports and becoming world-renowned in games like Rocket League and Apex Legends, they never made any money. In fact, they were operating at a loss. A big one.The Moist Esports financial situation is crazyConsidering that Moist Esports and Shopify Rebellion had worked together in the past, this merger isn’t a huge surprise. The groundwork was already laid for a partnership, though Charlie and Ludwig now having part ownership in one of the biggest esports orgs in the world is huge news nonetheless.MoistCr1TiKaL even revealed that Shopify Rebellion “saved our bacon” in relation to helping them out in both Valorant and Apex, giving them a lifeline when they didn’t have the money or resources to overcome certain obstacles keeping them from competing.So, how much money did this org actually lose?“Over the last 4 years, I have lost, in total, right around $4.2 million dollars across all the games we’ve competed in across all of these years. And you know what? I’d do it all over again. In fact, I’d continue to do it.”RelatedMoistCr1TiKaL didn’t say anything about how he or Ludwig plan to profit from this venture. He’s in it for the love of the game by his account, driven purely by passion to keep the esports scene alive and be an active participant.With this merger, these two creators now partially own teams in Valorant, League of Legends, DOTA 2, Street Fighter, Rainbow 6, Rocket League, and other esports. The team’s reach is massive, with Charlie claiming that some of these esports would have been a “pipe dream” at best for him to be able to participate in.Many of 2025’s biggest esports have yet to kick off, so it remains to be seen if Shopify Rebellion